Whereas major record labels have stopped developing artists to produce quick hits, our marketing department recognizes the importance of building a true core fan base. The ultimate goal is to create a marketing campaign that will find and connect you to your potential fans and to build a long-lasting relationship with them, so that you can have a long, healthy and successful career in music. 

It is no secret that the music industry has drastically changed in the last few years. More and more music fans are drifting away from the Top 40 hits and finding their own tastes in music outside of mainstream artists and commercial radio. Major record labels are a dying breed, putting artists in debt and employees out of work. One of the primary reasons that major labels are losing the battle to smaller, unsigned artists is because these companies simply do not understand how to efficiently market their music in our digital landscape.

The digital age and the internet have opened doors for artists like you to create a successful career in music without the help of major record labels. MP3s, social networks, free content streaming sites, podcasts, internet radio, blogs, digital press kits and other tools have allowed artists of all genres to take control of their careers, without being dictated by a larger company. Global distribution of your music is made possible by iTunes, Amazon.com, Rhapsody and other digital retailers. Myspace, Facebook and other social networks allow you to spread your music virally through your friends. Internet radio and podcasts have undoubtedly replaced commercial radio as the preferred method of radio, while artists are finding much easier access to get their songs played. Virtually everything that a record label used to do, from production to marketing, artist development to publicity, can not only be done outside of these companies, but in fact, can be done BETTER than these companies.

Artists must also understand that success in this new digital era is not easy or guaranteed. With more and more artists popping up every day, it is becoming increasingly difficult to stand out from the rest of the competition. Myspace Music is flooded with unsigned artists, who rely on obnoxious banner ads to gain attention from listeners. In order to truly distinguish yourself from the rest of the pack, an artist must have a professional marketing campaign focused on the current digital market.

These days, music fans are listening to everything, not just what is popular on the radio. There is a market for any style of music, from jazz rap to alternative pop. A solid marketing campaign will connect you with the people that want to hear your music. Your fans are out there, and they are waiting for your music. But they are just too overwhelmed with all the material that they do not want to hear to have the patience to find you. This is where the our marketing department comes in.

Skyelab Music Group's expert team of music marketers can create a hybrid of traditional marketing techniques with digital methods customized to you and your goals. Our staff is also highly experienced in artist development, which will be implemented in accordance with your marketing campaign. Whereas major record labels have stopped developing artists to produce quick hits, our marketing department recognizes the importance of building a true core fan base. The ultimate goal is to create a marketing campaign that will find and connect you to your potential fans and to build a long-lasting relationship with them, so that you can have a long, healthy and successful career in music.

• Full evaluation of the artist with short and long term goal assessment
• Press kit and one-sheet creation
• Setting up or optimizing social networks
• *Getting material up on major digital retailers (iTunes, Rhapsody, Amazon.com)

Price:$345
Included with Platinum Production Package

* Service fees to Digital Retailers are not included, but typically run between $20 & $40 Total, depending on amount of songs, territory, etc.

• Customized Marketing Campaign and Strategy
• Long-term artist development
• Digital and visual branding
• Getting material on popular music streaming websites, internet radio, podcasts 
• Press material created from scratch
• Copyrighting/Licensing assistance
• Assistance with media placement opportunities (Film, TV, Commercial, Video Games)

broadjam.com is a great site that will help expose your music to people who want to hear it! You're listed with other artists in your genre, and even better, you can sell your music to your fans! 

OurStage is where the world's music fans come to discover, enjoy and reward the best emerging artists - and where the world's artists come to find their fans, get amazing gigs and launch their careers.

A slick, all inclusive music site, MP3.com is fueled by an active community of musicians and fans who live to spread the word about music. The site caters to artists looking to promote their material and connect with listeners, and to fans that thrive on discovering new music and expressing their opinions. 

Showcase Your Music is an official A&R resource system, and a great place to catch the attention of that label rep!  Their clean interface and fast loading profiles make browsing for that new hot act a snap, and industry insiders keep coming back for more. 

Rate musicians and they'll return the favor at Garageband.com.  Develop your fan base, get feedback on your music, and find gigs, contests, and more! 

CDBaby.com is a site that specializes in distributing albums by independent artists.  They'll assist you in getting UPC codes for your albums, which can be used to sell your music on iTunes and other digital distribution services.

Rhapsody is a digital music service that lets you listen to whatever you want, wherever you are - without paying per track.

Music.com helps you make the most of an online community that is passionate and opinionated about music; your music, your friends music, all music. Music.com is a catalyst for exploring, expressing and connecting through music.